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Privacy Policy

Last updated: March 2026

1. Introduction

Attribase ("formerly Beacon," "we," "our," or "us"), operated by Hellion Studios LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing analytics and conversion tracking platform at beacon.hellionstudios.com.

2. Information We Collect

We collect information that you provide directly to us, including:

  • Account information (name, email address, company name)
  • Google Ads account data accessed through OAuth authentication
  • Meta (Facebook) ad account data accessed through Facebook Login
  • Conversion data you upload for attribution tracking
  • Lead data submitted through funnel forms (name, email, phone)
  • Usage data and analytics about how you use our platform

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process and upload offline conversions to your Google Ads and Meta ad accounts
  • Send server-side conversion events via Meta Conversions API (CAPI)
  • Display ad performance metrics and analytics dashboards
  • Send you technical notices and support messages
  • Respond to your comments and questions
  • Analyze usage patterns to improve user experience

4. Google API Services

Attribase uses Google OAuth 2.0 to connect to your Google Ads account. We only request the minimum permissions necessary to upload offline conversions. Your Google credentials are securely stored and encrypted. You can revoke access at any time through your Google Account settings.

Attribase's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

5. Meta (Facebook) Platform Data

Attribase uses Facebook Login to connect to your Meta Business and ad accounts. When you authorize Attribase, we request access to the following data through Meta's APIs:

  • Ad account information — account IDs, names, and configuration used to display your ad performance data
  • Ad performance metrics — campaign spend, impressions, clicks, and conversion data for analytics dashboards
  • Business Manager data — business and ad account associations for account setup
  • Page information — list of Pages you manage, used to associate Pages with ad accounts

We use Meta Platform Data solely to provide our conversion tracking and analytics services to you. We do not sell, license, or otherwise distribute Meta Platform Data to third parties. We do not use Meta Platform Data for purposes unrelated to providing our services, including but not limited to advertising, data brokering, or building user profiles.

Meta Platform Data is stored securely with encryption at rest and in transit. Access tokens are encrypted and stored in our database. You can revoke Attribase's access at any time through your Facebook Business Integrations settings.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit (TLS/SSL) and at rest, regular security assessments, access controls, and secure credential storage.

7. Data Retention & Deletion

We retain your information for as long as your account is active or as needed to provide you services. When you disconnect a third-party integration (Google Ads or Meta), we delete the associated access tokens and cease accessing data from that platform.

You may request deletion of all your data at any time by contacting us at privacy@hellionstudios.com. Upon receiving a verified deletion request, we will delete your personal data and any associated Platform Data within 30 days, except where retention is required by law.

8. Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We do not share Meta Platform Data or Google API data with any third-party service providers, data processors, or other entities. All Platform Data processing occurs within our own infrastructure.

9. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Export your data in a portable format
  • Revoke third-party platform access at any time

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at: privacy@hellionstudios.com

Hellion Studios LLC
United States of America